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Software·4 min read

AI Unlock

The future of physical AI is being shaped in a warehouse in California, where a company called Encord is pushing the boundaries of robotic training data. By...

  • ai
  • Robotics
  • Exclusive
  • Software
  • Machine Learning
  • Unlock
  • Technology
  • Business

By Global Outreach

Illustrated cover image for the Software article "AI Unlock" on Global Outreach Solutions blog

The future of physical AI is being shaped in a warehouse in California, where a company called Encord is pushing the boundaries of robotic training data. By using a headset that tracks brain waves, Encord is exploring new ways to improve the performance of humanoid and warehouse robotics.

The Challenge of Physical AI

One of the main constraints on the development of physical AI is the scarcity of real-world physical training data. While model architecture is important, it's the lack of high-quality data that's holding back the progress of robotics companies. Encord is betting that the key to unlocking better performance lies in manufacturing the data that companies need to train their models.

The Role of Brain Waves

The headset used by Encord was built by a German neuroscience startup called Zander Labs. This innovative technology measures brain activity to deduce mental states like error, intent, and surprise. By using brain waves to create a more useful data set, Encord hopes to improve the performance of robotics models and take physical AI to the next level.

The Data Bottleneck

The lack of high-quality training data is a major hurdle for companies building machine-vision applications. While generative AI has made significant progress in areas like chatbots, it's struggling to make the same impact in physical AI. This is because the data needed to train neural networks about physical manipulation is scarce and difficult to collect.

Solutions to the Data Bottleneck

Companies are turning to new sources of data to overcome this bottleneck. Two main approaches are emerging: collecting 'egocentric' video data from workers wearing cameras and collecting data from robots operated remotely. Encord is using both methods, as well as experimenting with new modalities like brain waves.

  • Egocentric video collected by workers wearing cameras
  • Collecting data from robots operated remotely
  • Using brain waves to create more useful data sets

The Future of Physical AI

Technology teams are watching ai unlock closely because changes in this space often arrive faster than internal policies can adapt.

For product and engineering leaders, the practical question is how this could reshape roadmaps, vendor choices, and security reviews over the next few quarters.

Organizations that document lessons early tend to respond more calmly when similar patterns appear again.

In many companies, the first impact shows up in planning meetings: teams reassess priorities, revisit risk registers, and check whether existing tooling still fits.

Smaller businesses feel these shifts too. A single platform change or market move can affect customer trust, delivery timelines, and hiring plans.

The most resilient teams treat stories like this as input for quarterly reviews rather than one-day headlines.

If your business depends on modern software, ERP, VoIP, or customer-facing apps, staying informed helps you separate noise from decisions that require action.

Looking ahead, disciplined follow-through matters: assign owners, set review dates, and measure whether your response improved outcomes.

Security and compliance stakeholders should ask whether current controls still match the pace of change described in this update.

Operations leaders can reduce friction by translating the headline into a short internal brief with clear next steps for each department.

Customer support teams may see early signals through tickets, outages, or policy questions long before leadership reviews are scheduled.

Finance and procurement groups should note whether licensing, vendor risk, or implementation costs need revisiting after this development.

Training programs benefit from timely updates so staff understand what changed, what did not change, and what requires escalation.

Architecture reviews are a practical place to test assumptions, especially when new tools, platforms, or threats enter the conversation.

Documentation quality often determines how quickly a company recovers from surprises; capture decisions while context is still clear.

Technology teams are watching ai unlock closely because changes in this space often arrive faster than internal policies can adapt.

For product and engineering leaders, the practical question is how this could reshape roadmaps, vendor choices, and security reviews over the next few quarters.

Organizations that document lessons early tend to respond more calmly when similar patterns appear again.

In many companies, the first impact shows up in planning meetings: teams reassess priorities, revisit risk registers, and check whether existing tooling still fits.

Smaller businesses feel these shifts too. A single platform change or market move can affect customer trust, delivery timelines, and hiring plans.

The most resilient teams treat stories like this as input for quarterly reviews rather than one-day headlines.

If your business depends on modern software, ERP, VoIP, or customer-facing apps, staying informed helps you separate noise from decisions that require action.

As companies like Encord continue to push the boundaries of physical AI, we can expect to see significant advances in the field. With the use of brain waves and other innovative approaches to data collection, the future of robotics and machine learning is looking brighter than ever.

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